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amayana trailer is one of the milestones in the history of Indian cinema as it is the first ever Indian movie trailer to touch a staggering figure of 1 billion views on digital platforms in different languages.
This achievement was accomplished within five days of the release of the trailer, which the creators of the movie have termed as never before in the history of movies. The trailer of Ramayana is directed by Nitesh Tiwari.
The movie itself is a two-part mythological epic which has been produced with the main lead actors of Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita and Yash as Ravana with Sunny Deol playing as Hanuman, Ravi Dubey as Lakshman and Bobby Deol, Rakul Preet Singh, Kajal Aggarwal, Lara Dutta, Arun Govil and Vivek Oberoi playing the supporting roles.
This number is a result of a cumulative count on multiple platforms and not just a source-based count because of the massive reach of the trailer at the time of its release in multiple languages simultaneously.
This has largely been contributed by the Hindi language version of the movie, with a total of 588 million views on the official Instagram handle of World of Ramayana. The total viewership on that platform for all the languages combined is about 750 million. In addition to this, the trailer received hundreds of millions of viewers on YouTube, Facebook, and X in Indian language versions.
These views collectively brought the count to well above the one-billion level, which is an achievement that hasn’t been recorded for any Indian movie trailer before. The trailer was released on July 30, during the auspicious time of Brahmamuhurtham, and reached 800 million views in just four days of its release.
Namit Malhotra, who is the producer of the movie, has spoken to ANI about the trailer of the movie and said that crossing one billion viewers is a great moment for India and expressed his gratitude towards the immense love which he has received from all around the world.
The reason behind this statement is because the movie has been released by Sony Pictures.
It would be a movie that would reach the global audience and not a regional one. In the words of Namit, the material is everybody's story. Everyone will relate to it somehow or the other, no matter where they are living in this world.
It feels fantastic not only for him but also for the entire crew to receive this kind of reaction to their film. It's a quote by him during the inauguration of Phase I of Prime Focus Studios at Dadasaheb Phalke Chitranagari, Mumbai.
The majority of the talk about the trailer has been more about the technical scope of the production in addition to the narrative itself, and most people keep citing how impressive the sets, costumes, characters, and special effects in the movie are. In fact, the producers have used some very impressive VFX technology in order to create an environment in the story that has rarely been done in Indian films before.
On top of all this technical innovation, the producers of the movie are using something called AI-assisted lip sync in order to make sure that all the languages spoken in the movie seem more natural.
This is important because the movie is coming out in six languages at the same time, and usually when a movie is dubbed, the lip sync looks off. Apparently, the trailer starts off with introducing Yash's Ravana and then the whole cast.
Apart from the visuals of the film, its music is also making an interesting aspect of the marketing before the release of the film. It is because of the fact that the music of the film is designed by two internationally recognized composers of the world.
The music of Ramayana is composed jointly by Hans Zimmer and A.R. Rahman, who happen to be Hollywood’s most prolific film composer and one of the most decorated music composers in Indian films.
It seems like this joint effort of these two music directors is one part of the overall marketing efforts of the movie that has been designed in a way to attract both domestic and international audiences through its musical identity.
The Ramayana franchise has been produced in the form of a two-part theatrical release with the first part arriving in the Diwali festive season this year and the second part coming up the next Diwali. Ramayana: Part 1 will hit the theaters on November 6, making it fall right into the middle of the festive season when there is typically a strong window for high budget releases in the Indian market. Ramayana: Part 2 is due to arrive in Diwali of the next year and the franchise will thus enjoy an entire year between its two parts.
The two-part nature of this film follows a trend that is increasingly common among Indian big budget movies with such movies using the two parts to unfold their long and complex narratives in greater detail.
With its trailer having already made a mark well before the arrival of the first part, hopes have gone up for the actual theatrical release and it is now seen as potentially landmark release from India in international markets.
